
Research Objectives
From March 27 until April 16, Pivotal Research, a Canadian research firm, conducted a survey on behalf of ACSLPA. This survey was designed to capture patient and client experiences, perceptions of care, and awareness of ACSLPA.
This research was conducted to ascertain the perspectives of the general public in Alberta regarding their experiences with audiologists and speech-language pathologists (SLPs) and their awareness of the professions' regulation as well as the perceptions of those who have not accessed care recently or ever.
ACSLPA is sharing the findings of the survey with our registrants and the public. We hope these finding provide valuable data about public awareness and patient experiences in Alberta. To access the complete report, click here.
Summary of Findings







Key Considerations
Pivotal Research has identified several considerations for the College to help enhance public confidence and trust in the speech-language pathology and audiology professions, as well as in the regulator, in Alberta.

Increasing public awareness of ACSLPA may help strengthen understanding of its role. Awareness was higher among those with care experience but lower among non-patients. Communication preferences varied—social media was most popular overall, while older adults preferred print and TV, and respondents with English as a second language leaned toward digital channels.

Explore opportunities to better understand and address lower satisfaction among younger adults and individuals whose first language is not English, with attention to cultural sensitivity and inclusion. Survey data showed that both groups reported lower satisfaction throughout the patient journey, even though most respondents with English as a second language indicated that receiving care in English was acceptable. In one interview, a participant accompanying a dependant felt excluded from the testing room and wanted to support their parent in a different language. These findings suggest that broader issues related to communication, inclusion, and cultural sensitivity may influence care experiences. Further exploration could help inform strategies to support more inclusive and responsive care.

Identify opportunities to improve transparency around the cost of audiology and SLP care. While most respondents were satisfied with the care they received, clarity around the cost of services received some of the lowest satisfaction ratings across all aspects of the patient experience. Survey and interview findings indicate that some individuals were unsure about what services would cost or whether changes to cost estimates would occur. Improving communication about cost expectations may help patients feel more informed and confident when accessing care.

Consider ways to strengthen informed consent practices across patient interactions. While most patients expressed satisfaction with key elements of the consent process, with agreement levels generally ranging from two-thirds to three-quarters, there remains room for improvement. Survey findings suggest opportunities to further support clear communication about consent, ensuring patients and their dependents consistently feel informed, unpressured, and actively involved in decision-making.